What is Responsive Web Design?

Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

It’s the Difference Between:

This

Non-Responsive website on iPhone only shows part of pageNon-responsive design forces visitors to zoom in or out, scroll horizontally, or move the website around; something users don’t like. Important elements might be hidden from view or look distorted.  The impact is also complicated by the fact that many smartphones and tablets can be viewed either in portrait orientation, or turned sideways for landscape view.

And This

Responsive website on iPhone shows pages properlyResponsive design adjusts itself automatically to fit on smartphones, tablets, and desktops. But a responsive website is not just for mobile phones. While the design will effectively display a web page to be viewed on a small screen, it will also expand to fill today’s larger monitors.

Non-Responsive Webdesign:

  • is frustrating for users
  • loads pages slowly
  • is not Search Engine Friendly

Responsive Webdesign:

  • simplifies navigation
  • displays pictures correctly
  • automatically adapts to future devices

Why do You need a Responsive Website?

0%
of consumers use smartphones to shop for local goods and services
0%
will not recommend a business with a poorly designed mobile website
0%
of consumers will go to a competitor’s site after a bad mobile experience
  • 56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013)
  • 4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)
  • 95% of Smartphone users have searched for local information, 61% called a business after searching ,59% visited in person ,90% of these users acted within 24 hours
  • 57 percent of consumers will not recommend a business with a poorly designed mobile site, while 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)
  • As new devices come on to the market, a responsive website continues to automatically adapt to new screen sizes and resolutions.

Can You Afford to Lose 40% of Your Potential Customers?

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