What is Responsive Web Design?
Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
It’s the Difference Between:
forces visitors to zoom in or out, scroll horizontally, or move the website around; something users don’t like. Important elements might be hidden from view or look distorted. The impact is also complicated by the fact that many smartphones and tablets can be viewed either in portrait orientation, or turned sideways for landscape view.
adjusts itself automatically to fit on smartphones, tablets, and desktops. But a responsive website is not just for mobile phones. While the design will effectively display a web page to be viewed on a small screen, it will also expand
to fill today’s larger monitors.
Why do You need a Responsive Website?
of consumers use smartphones to shop for local goods and services
will not recommend a business with a poorly designed mobile website
of consumers will go to a competitor’s site after a bad mobile experience
56% of American adults are now smartphone owners. (Source: Pew Internet & American Life Project, 2013
4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012
95% of Smartphone users have searched for local information, 61% called a business after searching ,59% visited in person ,90% of these users acted within 24 hours
57 percent of consumers will not recommend a business with a poorly designed mobile site, while 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)
As new devices come on to the market, a responsive website continues to automatically adapt to new screen sizes and resolutions.
Can You Afford to Lose 40% of Your Potential Customers?